Since Gareth Bale’s move to Real Madrid broke the world record transfer fee, at £85 million, back in 2013, transfer fees have rocketed and big clubs have found themselves shelling out much larger fees for players they would have been paying £10 million less for just a few years ago. But, Swansea City’s relatively lesser status in the Premier League is an advantage which is paying dividends in the transfer market this summer.
Transfer fees have reached a new level; extortionate amounts are being paid for players that in reality wouldn’t have been worth it in the market of yesteryear. But, as clubs adapt to the changing market, Swansea City find themselves still paying nominal fees for players that would be demanding higher fees if a top club came in for them and this is all down to the club’s still relatively low reputation of being a mid-table club.
In the mid table Premier League, Swansea City came out on top, finishing in 8th place and just four points short of an Europa League place. However, as they are only heading into their fifth ever Premier League season, their reputation still remains as a mid-table club.
This stature means they have a slight advantage whilst completing their transfer business. The Swans’ record transfer fee is £12 million for Wilfried Bony and this turned out to be a major bargain. When selling the striker on in January, the player went for £26 million. The club have also picked up major steals in signing Federico Fernandez for £8 million and Jonjo Shelvey for £6 million.
As they are not a big table club, other sides aren’t demanding major fees for the transfers of their players. This creates a bubble of protection around their signings. As has been seen in the past, players signed for big fees are under intense pressure to perform so that they seem worth the money forked out for their services. However, with Hiw Jenkins pulling the strings on cut price deals for players once more this season, namely Andre Ayew on a free, the players are under less pressure from the media and they thrive.
This could soon change if players continue to thrive at the Liberty as the Swans continue to improve. However, for the time being, the Welsh outfit’s reputation saves the club millions of pounds in transfer fees each summer. How do they manage to do it? There really is no answer except the fact that the club’s scouting system is very impressive for a club of our size.